Two ways to work with me

Hire me for marketing support — or commission a professional portfolio website.

Osamah Mousa · Digital marketing + portfolio website services

MARKETING
PORTFOLIO

Featured real project · current phase

Safeef digital growth

Cumulative reporting now reflects the portfolio’s earlier Safeef figures updated through August 2026, so the totals below include the missing July and August activity as well as the current website phase.

Data updated through 20 August 2026 · cumulative totals refreshed

0Google profile viewsTotal through 14 Aug 2026

0Customer actionsTotal through 14 Aug 2026

0TikTok video viewsTotal through 16 Aug 2026

0Snapchat story viewsTotal through 16 Aug 2026

Google Business Profile

Cumulative total: 39,122 profile views and 3,806 customer actions through 14 August 2026. July: 5,638 views · 506 actions · 8.97% action rate. 1–14 Aug: 4,391 views · 234 actions · 5.33% action rate.

TikTok

Cumulative total: 383,266 video views through 16 August 2026. July: 22,244 views · ~718/day · 1.67% interaction · 60 shares. 1–16 Aug: 8,392 views · ~525/day · 2.72% interaction · 87 shares.

Snapchat · organic

Cumulative total: 49,835 story views through 16 August 2026. July: 3,975 views · ~128/day · ~6.0 sec watch time. 1–16 Aug: 492 views · ~31/day · ~2.5 sec watch time.

Website · first phase

19 Jul–20 Aug: 481 search impressions, 117 GA4 sessions, 10 tracked WhatsApp handoffs, and 120 Clarity sessions after bot exclusions. Handoffs indicate intent, not confirmed orders or sales.

Google Business ProfileTikTokSnapchatWebsite

Visit Safeef website View analysis

Independent service

I build portfolio websites that present people professionally.

WEB

A focused personal website can make an artist, researcher, graduate, consultant, or professional easier to understand, trust, and contact. I turn existing work, documents, and ideas into a clear portfolio that is ready to share in a résumé, LinkedIn profile, proposal, or application.

ArtistsResearchersGraduatesProfessionalsConsultantsSmall businesses

Request a portfolio website View selected builds

Simple process

From scattered material to a professional website.

01DiscoverGoals, audience, work, and visual direction.
02StructurePage flow, portfolio categories, and concise copy.
03Design & buildResponsive website with clear visual hierarchy.
04LaunchTesting, deployment, and share-ready URL.

Selected service build

01

Nada Salem
Artist Portfolio

Designed and built to showcase artistic identity, selected works, exhibitions, and professional information through a clear, visually led experience.

nadasalemportfolio.pages.dev

Selected service build

02

Nada Qatt
Research Website

Designed and built to organize research material, explain the subject clearly, and make the work easier to browse, reference, and share.

nadaqattresearch.pages.dev

Professional portrait of Osamah Mousa — Hello, my name is

Osamah
Mousa

Marketing & E-Commerce graduate · Certified Digital Marketing Professional

Introduction

I connect marketing activity to the customer’s next decision.

My background combines marketing and e-commerce education with hands-on support for a local brand. I enjoy turning platform data, customer questions, and brand ideas into practical actions a team can use.

My strongest areas are local discovery, social media performance, brand-aligned content, customer journey mapping, and clear reporting.

WORKING PRINCIPLEMake the brand easier to discover, understand, trust, and choose.

Direct links

Evaluate my work quickly

EmailOsamah.mousaa@gmail.com LinkedIn/osamah-mousa-300919284 RésuméPDF · one page

Case-study thinking

From discovery to customer action

01Discover

TikTok and Snapchat support craving, familiarity, and local awareness.

02Evaluate

Google Business Profile and the website answer questions about location, menu, story, and trust.

03Choose

Directions, calls, menu use, and website-to-WhatsApp handoffs indicate intent. A handoff is not counted as a confirmed order.

04Learn & improve

Search, analytics, and behaviour data show where visibility grows and where the experience needs iteration.

Current analysis

Better measurement changed the story.

The updated analysis expanded Safeef’s reporting beyond social-media performance to include local search, website acquisition, customer handoffs, mobile behaviour, and user-experience signals. The results show stronger engagement quality on TikTok, declining Snapchat attention, rapidly growing Google Business Profile visibility, and early evidence that customers use the website primarily to browse Safeef’s menu before continuing to WhatsApp.

A visitor clicking “Send order via WhatsApp” represents a website-to-WhatsApp handoff, not a confirmed order. Confirmed orders continue to require manual verification from Safeef’s WhatsApp conversations.

What changed in the current phase

TikTok engagement quality improved.Daily reach declined, but the interaction rate rose to 2.72% and shares increased to 87 in 1–16 August.
Snapchat attention weakened.Both reach and watch time declined, pointing to a need for stronger opening frames and shorter story sequences.
Google visibility outpaced action growth.Daily exposure increased faster than daily customer actions, suggesting stronger discovery but weaker downstream action rate.
The website behaves like a mobile menu.Search, GA4, and Clarity suggest visitors browse products first, then move toward WhatsApp when intent is stronger.

Current phase readout

What the current phase now proves.

Local search

Google Business Profile reached 39,122 total views through 14 August 2026.

Social

TikTok and Snapchat now total 433,101 combined views through mid-August 2026.

Website

The site generated 117 sessions and 10 tracked WhatsApp handoffs in its first live phase.

UX signals

Dead taps clustered on product cards, highlighting a practical usability improvement opportunity.

Open website analysis

New website performance section

Safeef website · first 30–35 days

JUL–AUG 2026

Early data suggests customers primarily use the site as a mobile menu and product-discovery experience before moving to WhatsApp.

Google Search Console19 Jul–16 Aug

481impressions9organic clicks1.87%CTR~4.9avg. position

95.4% of impressions came from mobile and about 96% from Saudi Arabia. Visibility was mainly branded, led by “صفيف ابها” and “صفيف مخبوزات وشاي”; non-branded local search remains an opportunity.

Google Analytics 4~19 Jul–17 Aug

117sessions650events10tracked handoffs7.69%session key-event rate

The 10 website-to-WhatsApp handoffs occurred across 9 sessions. They are treated as tracked handoffs, not confirmed orders or sales; confirmed orders still require manual verification in WhatsApp.

Microsoft Clarity18 Jul–20 Aug

120sessions*54unique users86.7%mobile76 secavg. active time53.78%avg. scroll depth

*After excluding 15 detected bot sessions. The analysis recorded 308 taps across 100 mobile page views; 32.5% of taps were on menu-category controls. Dead taps appeared in 16.7% of sessions, and 55% of recorded dead taps occurred on product images, descriptions, or prices — suggesting some visitors expect the whole product card to be interactive.

Experience

Practical execution

AUG 2025 — PRESENTSAFEEF · FAMILY BUSINESS

Digital Marketing & Social Media Support

Google Business Profile, social performance, content, website touchpoints, customer insight, and reporting.

OCT — DEC 2020ASHLEY FURNITURE

Seasonal Sales Associate

Consultative customer support, Google Sheets CRM notes, follow-up, and purchase-decision support.

Expertise

Marketing support that combines execution, insight, and presentation.

I work best where customer-facing content and performance reporting meet.

0connected
channels

Cross-channel view

Google · TikTok · Snapchat · Website

Different platforms, one customer journey.

Core capabilities

ReportingContentLocal SEOCustomer insightWebsite contentCRM support

Education & credentials

Verified foundation

2023JAZAN UNIVERSITY

Bachelor’s in Marketing & E-Commerce

GPA 4.05 / 5.00 · Very Good

2025DIGITAL MARKETING INSTITUTE

Certified Digital Marketing Professional

CDMP Professional · Syllabus 11.0

2024BRITANNIA ENGLISH ACADEMY

IELTS Preparation · B2 Level

458-hour English language course

Professional credential

Verified qualifications, available to review.

Credentials support my marketing foundation, English communication, and professional development.

Redacted Jazan University graduation certificate preview

Degree

Bachelor’s in Marketing & E-Commerce

Jazan University · College of Business Administration · GPA 4.05 / 5.00 · Very Good · Graduated 22 June 2023.

Open privacy-safe certificate

Digital Marketing Institute

Certified Digital Marketing Professional

CDMP Professional · Graduate No. SA-TRI302837 · Issued 25 October 2025.

Open certificate

Britannia English Academy certificate preview

English development

IELTS Exam Preparation · B2 Level

Britannia English Academy · 458-hour English language course · April-September 2024.

Open certificate

Marketing opportunities + website enquiries

Hiring for marketing — or need a portfolio website?

Contact me about an entry-level marketing opportunity, collaboration, or a personal portfolio website for an artist, researcher, graduate, consultant, or professional.

Discuss a marketing role Request a portfolio website

Message me

MARKETING
PORTFOLIO

Safeef digital growth

I build portfolio websites that present people professionally.